In a piece from last year about trends in the Most Popular Web Development trends for 2021 We saw how the impact of artificial intelligence was dominant over many other trends. This trend continues to influence the expected Web Development Trends of this year, too.
What is the reason we are looking at these changes every year in our most well-known practices by an Atlanta web design firm?
The good news is that research suggests over 50% of Internet users expect websites to load in a short time and not longer than 2 seconds after they click a link. If it takes longer than three seconds for your site to load , your site’s visitors will leave and they won’t return, never to be seen again!
Furthermore, the performance of websites can have an impact directly on a business’s bottom line. For instance, interest has reduced the perceived time to wait by 40 percent and it increased traffic to search engines and registrations by 15 percent.
The standards we use are driven by our customers and how we meet their demands. This in turn generates new trends, standards, along with new practices business owners have to be aware of for the sake of keeping our users satisfied.
In this post, we explore the technology that will be driving the most well-known web development trends in 2022. A few of these trends will continue to be popular in the midst of technological evolutions, while others are substituted by new technology which are created to enhance your user’s experience.
Let’s explore!
Table of Contents
Artificial Intelligence powered chatbots
Again, as we observed in the past, Artificial Intelligence is constantly improving to make our jobs more efficient and easier. We can’t deny the requirement of Artificial Intelligence to stay functional and gain access to the most useful and relevant information that is able to be put to our needs. In simple terms AI takes care of the difficult work so that we don’t need to do it.
Already, artificial intelligence is being used extensively in customer service functions through chatbots. The functions they perform are increasing each day, and there is a chance that they’ll soon take over the support administration tasks as well.
Naturally, this can allow firms to reduce the expense of hiring managers and put their efforts on other tasks. Some of the jobs AI accomplishes are:
- as virtual assistants that communicate with the visitors of the site and allow navigation to be more enjoyable as it is more like having an interactive tour of the site.
- Monitoring and analyzing the data generated by the people who interact with chatbots to improve marketing and services
- They will handle sales inquiries based on frequently asked questions and will provide definite responses. This will enable them to track leads based on the information given, and then convert them into leads.
A simple navigation on websites will result in the site’s good ranking on the web and improve the experience for users.
Chatbots are useful for high-customer orientation companies which operate 24/7 such as banks and online stores. Human chat operators aren’t able to be able to answer all questions due to the fact that they need to be off and rest after their shift has ended However, the bot operates throughout the day, every day of the week.
PWA (Progressive Web Application)
The progressive web application (PWA) is a web page that appears and functions like an app for mobile devices. PWAs are designed to make use of native mobile devices’ capabilities, without having the user to visit an application store to buy something and then download the software locally.
Instead, PWAs are a different matter. PWA can be found using the help of a search engine and then accessed instantly through the browser. The best part is that loading speeds are as fast as on computers, which enhances the ease of use. The following factors show the reasons why more companies are choosing to utilize PWAs.
- PWAs offer a 36% better conversion rate when compared with native applications.
- PWAs have the benefit of a 50% more engagement rate for users.
- PWAs come with the benefit of having a 33% lower maintenance cost.
Dark Mode
Sometimes, it is also referred to as “Night Mode”, “Shadow Mode” or “Dark View” The darkness style is a term used in design that refers to the low-light user interface which employs a dark color as the primary background color and reverses the dark-on-light design that designers have been using for many years.
Screen time is growing with each passing day among users, and this has led to the rise of Dark Mode as a way to avoid the effects of fatigue on eyes and allows users the ability to interact with a website for longer. The major tech companies such as Facebook as well as Google have taken note of this new trend and helped influence others as well. The reasons that are valid for Dark Mode becoming popular include:
- It makes websites attractive when combined with brighter colors it’s easy to see and, consequently, more appealing to visitors. This means that users will stay on your site and interact with your content more deeply.
- Lower eye strain: in low-light conditions the bright screen is likely to cause tension and fatigue to your eyes. If you are able to reduce the discomfort caused by bright backgrounds it will improve comfort and make it easier for users to browse the site for longer periods of time.
- Enhance accessibility User Experience research suggests that dark backgrounds boost the contrast of pages, making images stand out and easier for viewers to pay attention to.
In essence, it’s not just that a darker version of your site will make it more enjoyable for regular visitors however, it will provide for those who have visual impairments, f.ex., that you “neglected” previously.
- Reduce energy consumption This trend reduces the power of batteries; lighter backgrounds tend to use more power than darker backgrounds. This is an advantage as users are able to conserve energy while browsing your site as well, and they’ll remain longer on your site as they interact with your site’s content.
Voice Search Optimization
As we saw last year, Voice Search Optimization is well integrated into our daily lives via Google Assistant, Apple’s Siri and Amazon’s Alexa. Technology for voice recognition is among the most recent trends to have shown remarkable progress in the current web technology developments.
In 2022, it’s predicted that worldwide the sales of smart speaker devices will rise by 21% which will increase it to 163 million devices. Speech recognition through AI assistants such as Siri and Alexa is what has made this transformation possible.
People prefer using voice search over typing as evidenced through Adobe Analytics, which shows that 47% of users depend upon voice searches. These figures are real in the context of the multitude of activities that fill our daily lives.
It is therefore safe to conclude the use of voice recognition has become an increasing trend that should be utilized to improve reachability and enhance your user’s experience. It can especially enhance the experience for visually impaired and hearing impaired users.
To demonstrate its effect the tech giants such as Amazon, Apple, and Google have launched on markets their new smart devices to take advantage of the growing trend.
Mobile-First Development Approach
In accordance with GSMA live-time information There are currently more than 10.53 billion mobile connections around the world that is more than the current global total of 7.91 Billion as estimated by UN estimates of digital analysts.
The user experience has been proven as the single most important aspect that businesses can use to keep their customers. 74% of clients return to a site if the site is mobile friendly and optimized.
Mobile phones have completely changed the way that humans live and interact with one another. The majority of people rely on technology to complete their day-to-day errands. This is why it’s crucial to consider the ability of technology to adapt for both mobile and desktop.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Page is among the most popular internet development trends currently and it is expected to be in 2022 , too. The purpose of AMP is to speed up the loading time of websites quicker and reduce bounce rate on websites.
It’s ideal for video and video as it doesn’t overload when it is activated. The web pages are optimized and run fast and come with a user-friendly and simple layout with just a few features when compared to the full-scale web pages.
The popularity of these websites is increasing because they’re mobile-friendly and also the content is easy to read. The latest trends like AMP are designed to help users enjoy their online experiences with speedy loading speeds and user-friendly functions.
A well-designed custom web development plan for your business using AMP can create a user-friendly experience for your customers which means increased time spent on your website , and an improved ranking in comparison to the competitors.
A Single Page Form (SPA)
Single Page Applications are among the leading web-related trends predicted to emerge in 2022. One of the most popular trends in web development is SPA. Single Page Application or SPA is a type of web application that runs within the browser of a web browser. It doesn’t refresh it’s own page.
In fact the truth is that they do. SPAs offer a user-friendly experience as you don’t have to hit the reload button each time to change the information on their website. Apps we use on a daily basis for our daily lives, such as Gmail, Twitter, Facebook and many others are just a few examples of SPAs. They load content on a regular basis and are always new.
The SPAs are able to keep the attention of users due to their speed of access and offer instant information, in contrast to websites where users must navigate various web pages and then reload pages in order to obtain certain information. Thus, SPAs offer instant feedback to users, as opposed to websites that require users to wait for pages to load.
JavaScript resulted in the growth in popularity of SPAs due to the web-based application experience. This trend is expected to continue, and all functional websites are expected to change.
