The comic fanbase is growing. According to Statista, in 2021, comic sales were up to a record-breaking $2 billion! Have you stopped to wonder about the kind of work that creatives, such as Geoff Johns, put in to create a fantastic series like The Green Lantern? To shed some light, this piece walks you through the thought process and the making of the Ghost Machine comics powerhouse.
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What’s Ghost Machine?
Ghost Machine is the first of its kind, fully shared, and creator-owned company in every aspect. At the fundamental levels of its success are Creme del a Creme founding artists and writers such as Geoff Johns, Jason Fabok, Gary Frank, Maytal Zchut, Bryan Hitch, Lamont Magee, Brad Meltzer, Francis Manapul, and Peter J. Tomasi. The company launches new characters from all genres in their series and sequels, including Geiger, Rook, The Rockefellers, and Redcoat.
Ghost Machine and Image Comics Partnership
Recently, Ghost Machine joined hands with Image Comics, a media publishing company, a boost that gives the company access to work with a top-tier PR, marketing, and production team. The element of creator-owned arrangement allows creators to own and control all aspects of the character, an element that’s absent in many companies.
Maximizing on Experiences From Other Giant Companies
The founding creatives, such as Geoff Johns, are endowed with extensive experience from giant companies like DC Marvel. They understand direction and freedom help achieve great editorial levels. Even so, the goal is to create entertaining characters and stories. Essentially, the company focuses on balancing business and creative goals. The startup nature provides the freedom to be nimble by limiting unnecessary approvals and demands with lengthy bureaucracy.
Connecting With the Reader
The company also understands that emotions and action are the building blocks of a good storyline and an effective way to connect with the reader. Moreover, the success of comic series lies with the creator, editor, and character. Just like other amazing stories such as Shazam, Ghost Machine focuses on building emotions and characters and aims to bring all stakeholders on board to partake in the creation of incredible creative work.
In Summary
A powerhouse of creatives, such as Geoff Johns and Gary Frank, have teamed up to create the first creator-owned universes. Ghost Machine promises mutual benefits by allowing creators to own their properties fully.
By balancing both business and creative goals, the company offers freedom, enabling an environment that will produce entertaining, emotional, and action-packed content. So, ready yourself for a fun-filled comic 2024 and beyond.
