If there’s one thing that Disney seems to be very good it, that would be finding storylines and entertainment concepts that work for large-sized audiences. It’s a formula originally created by Walt Disney and something the company continues to be successful at, most of the time.
Granted, there have been some notable flops, but the fact remains that Disney has maintained its overall entertainment market success for decades. In fact, the company is now some 100 years old, continuing to produce entertainment started in the early 20th century (1923 specifically).
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A Company That Keeps Surprising People
The standard Disney production people expect from the entertainment company is known for being big, managing sizable budgets as well as casts and support the size of large companies in themselves. However, Disney has continued to stay nimble enough to choose and launch smaller projects to, which was the exact case with “High School Musical.” Disney’s boldness goes against the typical marketing approach of tried and true as well as networking.
Instead, the company frequently tries to find projects that may be so off the beaten path, the producer involved could literally have no previous TV experience before taking a project on. That was definitely the case with Tim Federle, High School Musical’s producer.
Finding What Works is a Constant Job
The Disney formula looks for projects and shows that seem new, exceptional and definitely not repackaging of what was already produced. Instead of making a rerun of the 1980s Love Boat sitcom, Disney instead focuses on the theme of a high school musical, making a whole show about singing productions in high school, something every American can relate with from their own high school experience generation after generation.
Hitting the Golden Motivation to Entertain
With High School Musical: The Musical: The Series, a TV show that ran 4 seasons and ultimately went out with a bang in its last 8 episodes, Disney again hit it big. The show’s storyline resonated with its audience, and it was able to cross the critical barrier of multiple generations. While the show bathed its scope in the context of the high school experience, it was also able to change with time and then finally let go, which is the culmination of the high school experience. There’s no guarantee that 2024 will bring the next big Disney success, but market experts have gotten so used to Disney proving everyone wrong, all bets are the company that created Mickey Mouse will score another win again, sooner or later.
